3 Live Experiences to Inspire Event Organizers This New Year

January 26, 2022

With talks to re-imagine the “roaring 20’s”, 2022 is bound to be full of exciting extravaganza events. Event organizers are already getting inventive this new year with interactive exhibits, light shows, and music festivals set to come.

Looking for some inspiration on building your next novel event experience? Check out three of the top attractions from 2021 that engaged thousands of guests with incredible attractions.

Pumpkins After Dark

Pumpkins After Dark officially arrived in YYC this past Halloween. Known as Canada’s award-winning Halloween event, they feature over 6,000 hand-carved pumpkins that come to life during the nighttime for a walk-through journey.

Pumpkins After Dark provided Calgarians with a safe and fun way to get out of the house. Utilizing Showpass’ time slot technology, guests received timed entries on their tickets to ensure the event adhered to social distancing rules and capacity limits. The Pumpkins After Dark website utilized the Showpass Calendar Widget for a simple checkout experience for their events. This calendar view helped guests plan in advance what day and time they wished to attend.

Re-occurring events appeared in the calendar view as shown below and directed customers to checkout directly on the Pumpkins After Dark site. Showpass has further built on this technology for the upcoming season by adding low inventory indicators on calendar days and individual time slots.

Imagine Van Gogh

Imagine Van Gogh (IVG) expanded to Edmonton this past year after becoming a global success. The immersive exhibition was highly anticipated across Canada, and guests could not get enough of this art experience. Full of extraordinary paintings and mesmerizing music, this unique walk-through exhibit transported guests into the eyes of Van Gogh.

Imagine Van Gogh is another great example of an event organizer that excelled during COVID and was able to create a safe event space. Using time slot tickets, IVG safely rotated groups into the exhibition and kept guests staggered to avoid large crowds. During this time, event postponements were ongoing due to government restrictions but IVG had the technology in place with Showpass to provide automatic refunds and exchanges to guests when needed, creating a smooth customer experience.

Alberta Beer Festivals

Alberta Beer Festivals (ABF) began their national success story 16 years ago. ABF is Canada’s largest beer festival that holds five events a year located in Calgary, Edmonton, Banff, Jasper, and Revelstoke. With a mission to provide the ultimate beer and spirit experience, ABF is providing a forum for breweries and distilleries to share their stories, passions, and products.

The Checkout and Event List Widget have seamlessly integrated ticketing directly onto the ABF site. This Showpass technology helps ABF showcase all of their Canadian festivals in one place with no redirects when guests purchase tickets. Selecting tickets, adding on products and completing payment are all directed through a single check-out flow providing an all-encompassing ticketing experience.

With the return of successful events from the past year and excitement for new experiences, the momentum of 2022 is building. Presale tickets are flying out the door, customer event searches are increasing, and sales are on the rise.

If you are interested in setting up your next novel event experience, contact our team to learn more.


Showpass is the worlds first customer-centric ticketing and discovery engine for events, activities, and things to do. Established in Calgary, Canada, Showpass is empowering event scaling technology, ticketing, distributed commerce and the mixed delivery (live, virtual and streamed) of experiences for tens of thousands of event hosts. Gain more reach with Showpass’ access to global distribution and discovery channels including Facebook's native ticketing, Google Things To Do, and a proprietary publishers network. By combining a passion for technology with a love for live events, the company delivers a ticketing solution that event organizers can be proud to work with. Showpass is proud to have served millions of customers every year.  To find out more, visit showpass.com.