THE EVENT JOURNEY
SHOWIRE
Idea
Book talent
Secure venue
Launch marketing
Production
Tickets on sale
Event day
Every successful event begins with the decisions you make before tickets go on sale. Booking artists. Securing a venue. Launching marketing. Preparing production. Showire helps eligible organizers bridge the gap between planning and ticket revenue, giving you the flexibility to keep your event moving when it matters most.
Talent
The acts you want get booked when the timing is right. Confirming talent ahead of your on-sale shapes the lineup your audience shows up for.
Venue
The right room sets the tone for everything else. Securing it early gives the rest of your event something to build around.
Production
Lighting, sound, and staging take time to come together. The earlier the pieces are in motion, the smoother opening night runs.
WHAT SHOWIRE COVERS
Secure the talent you want.
Book artists when opportunities arise and keep your programming on schedule.
Build momentum early.
Launch marketing campaigns sooner to build awareness before tickets go on sale.
Confirm your venue.
Lock in the venue that fits your event so the rest of your planning can move forward with confidence.
Stay ahead on production.
Keep lighting, staging, audio, crew, and production planning moving without interruption.
FEATURED CUSTOMER STORY
The Wichita Theatre uses Showire to front royalty payments and cover marketing before ticket revenue arrives, keeping cash flow steady across every run.
“Showire fronts our royalty payments and helps cover marketing before tickets go on sale. For a theatre carrying big costs months before opening night, that keeps our cash flow steady and our planning calm.”
The Wichita Theatre · Community theatre
Royalties
fronted early
Marketing
covered upfront
Cash flow
kept steady
WHO IT'S FOR
Showire is designed for established organizers who consistently invest in their events before ticket revenue begins to flow. If that sounds like your business, we'd love to talk.
CAD + USD
Funding currencies
Before on-sale
When funding lands
Automatic
Repaid via settlements
It's a good fit if you:
✓ Produce multiple events each year
✓ Have an established ticket sales history
✓ Typically generate more than $100,000 in annual ticket sales
THE SHOWPASS PLATFORM
Showire helps you plan with confidence before tickets go on sale. Once you're ready to launch, Showpass helps you run, grow, and own your events from one connected platform.
PLAN
Showire
Access funding for eligible event costs and keep planning moving.
YOU ARE HERE
RUN
Ticketing
Sell tickets, manage entry, and deliver exceptional event-day experiences.
GROW
Audience
Reach more fans, market smarter, and make better decisions with real-time reporting.
OWN
Your platform
Own your brand, your audience, and your customer relationships.
GETTING STARTED
1
Tell us about your event.
Share your plans, funding requirements, and timeline.
2
Meet with our Finance team.
We'll learn more about your event, answer your questions, and determine whether Showire is the right fit.
3
Receive funding.
If approved, funding can be sent directly to eligible vendors and artists so planning can continue without interruption.
4
Repay through ticket sales.
Repayment happens automatically through your Showpass ticket settlements.
FAQ
Still curious? Our Finance team is happy to talk it through.
Who is Showire for?
Showire is available to eligible Showpass organizers with an established history of producing successful events.
What can Showire be used for?
Funding can support eligible upfront event costs, including artist deposits, venue expenses, marketing campaigns, production, equipment, and other planning costs.
How do I know if I qualify?
If you've been running events for at least 12 months, you likely meet the minimum requirements to qualify for Showire. From there, our finance team will review your application, assess eligibility, and walk you through the rest of the process.
What happens after I reach out?
We'll schedule a conversation to learn more about your event, answer your questions, and walk you through the next steps.
How does repayment work?
Repayment happens automatically through your Showpass ticket settlements, making the process simple and predictable.
If you're preparing your next event and looking for funding before tickets go on sale, our Finance team is here to help.
