The Showpass media guidelines provide general rules about using our brand and assets and showcasing Showpass content. The rules apply to all media, including digital, signage and broadcast.
* Download requires following Showpass media guidelines.
Exclusion Zone
The ‘W’ Exclusion Zone ensures the legibility and impact of the logo by isolating it from competing visual elements such as text and supporting graphics. This zone should be considered as the absolute minimum safe distance, in most cases the logo should be given even more room to breathe.
Logo Placement
Regardless of communication size or dimension, the Logo should only ever be placed in seven locations.
This keeps Logo placement simple and consistent, while allowing enough flexibility to accommodate dynamic graphic system.
Please keep in mind the Logo exclusion zone when placing the Logo in a corner
It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. It’s orientation, colour and composition should remain as indicated on this page - there are no exceptions. To illustrate this point, some of the more likely mistakes are shown below.
