Built for every part of the weekend: the on-sale, the gate rush, the artist alley, the photo op line, and the next show announcement.
1.5M+
Badges issued
2,200+
Scans per hour
54%
Increase in per-fan spend YoY
Built for the events that build fandoms.
Fan conventions are where communities form and fans finally meet the people who inspire them. Showpass powers every stage of that weekend, before, during, and after, so you can focus on the experience your fans come back for year after year.
Before the show
Capture the excitement before doors open.
Fans are already deciding what they can't miss before they purchase a badge. Showpass brings the whole purchase onto your own site in one branded checkout: badges, upgrades, photo ops, autographs, and merchandise with shipping in a single path. Groups buy together in a few taps, fans handle their own swaps and upgrades, and Affirm lets them spread the cost so they buy more up front.
VIP tiers
Tiered badges that carry the access, perks, and priority each level unlocks.
Day and weekend passes
Single-day, multi-day, and full-weekend badges running from one on-sale.
Merch and shipping
Add merchandise to any badge purchase, shipped out or collected on site.
The moment fans walk through the gates, the day should live up to the months of waiting. Any phone or tablet becomes a scanner, moving thousands through the gates in minutes. RFID and live access control handle multi-day passes, zones, VIP areas, and panel access. The box office covers walk-ups, will-call, lookups, and exchanges from the same system behind every order.
Every convention teaches you something about your fans, and you can start learning the moment the floor clears. See what sold, who bought, which campaigns drove purchases, and where fans showed the most intent.
Custom reports
Build the reporting your finance team, sponsors, and exhibitors actually ask for.
Purchase patterns
See what sold, when it sold, and which campaigns drove the purchase.
Fan segmentation
Group fans by order history, attendance, and spend, then act on it before the next on-sale.
Showpass is the one stop for fans to find everything they could hope to shop beyond the badge. Badge upgrades, merchandise, memberships and season passes all sit in the same checkout, so repeat fans have a reason to come back to your con. Photo ops, autographs and rewards are coming soon.
Add-ons and upsells
Sell more than the badge in the same checkout, before the show and on the day.
Photo ops and autographs (coming soon)
Celebrity shoots and signing sessions with pricing you control and live inventory.
Badge upgrades
Day-of and presale upsells that move fans into a higher tier.
Your fans, your data
Your fans, your data, your brand.
Behind every badge scan is a fan worth knowing, and that relationship stays yours. Purchase history, contact details, and behavioural data all live in your CRM and build season over season. Checkout embeds on your own domain, tracking links show what drives purchases, and abandoned-cart recovery wins back dropped badges.
White-label checkout
Checkout embeds on your own domain, so fans never leave your site.
Branded emails
Confirmations, reminders, and post-event messages in your own brand.
CRM
Purchase history and behavioural data that build season over season.
Meta Pixel
Track what drives purchases and feed it straight back into your campaigns.
Google Tag Manager
Connect your stack through GA4, GTM, Campaign Monitor, Mailchimp, or the full API.
A team that gets conventions.
Conventions run on trust and timing, and you need a team that understands both. You get real people who know convention operations, who configure your badges, add-ons, and on-sales, stay close on event day, and share what works across the network between shows.
Looking for something specific?
Every convention is different. If you do not see it here, chances are we have built it or we are building it.
Exhibitor and vendor management (on the roadmap)
Booth sales, contracts, and floor maps in one place.
