Showpass Reimagines How Event Discovery and Ticketing Should Be In Industry Leading Shift

October 7, 2021

Calgary, AB, October 7th, 2021 - Announcing their rebrand, new product offerings, and significant partnerships, Showpass is launching a movement towards trust and transparency in the event ticketing market, marking it “The Evolution of Experiences”. With a vision to set the world’s standard for a first-class customer experience through technology and distribution, Showpass is taking an opposite approach to existing incumbents.

Distrust and complacency for mistreatment by the ticketing industry has been disputed and discussed in courtrooms, online forums, and review sites. Hidden fees, misleading ticket information, bots and scalpers have been topics at the forefront.

Showpass is leading with a purpose to prioritize customer needs in everything they do. "This shift starts with a team full of passionate, genuine and helpful humans. Our top tier customer-driven team members and organizers will lead Showpass’ promise to place people and their experience first.” - Lucas McCarthy, Showpass CEO & Founder

This refreshing new standard for the industry comes with having the right people on a team. The first step in Showpass’ progression was a hiring push where the company prioritized the re-training and scale of their entire company, placing customer experience in product, sales, as well as the service and success teams. In the past few months, all teams have doubled in size to over 50 people with several positions open. With a strong foundation already in place, the team will take their client support to the next level with dedicated support teams, multi-channel and multi-device direct support, leading the industry with access across endless channels.

New Technology and Features

Showpass is introducing numerous enhancements to its platform that have been intentionally built to create an honest and seamless buying experience.

Re-imagined Discovery

Showpass has re-designed its entire discovery process with new event categories and search functionalities. This development has created an easier platform with customized filters to discover events easier and with better accuracy. The enhanced search features are providing seamless access to personalized and customizable event searches for customers.

All-In-One Pricing

Showpass is setting the bar for others and becoming the first major ticketing company to release all-in-one pricing. Championing what’s right, they are pushing for an honest marketplace in the ticketing industry. Showpass’ upgraded pricing format will now display all charges up-front on ticket purchases before you even click through the checkout process. You can expect transparency when purchasing tickets with no surprises of hidden fees, making for happier fans and successful organizers.

Creator Stories

Showpass has been focused on working with organizers who have similar philosophies to their company values - community, customer care, authenticity. To highlight the amazing community of organizers they work with, Showpass is launching a new page this month called Creator Stories. It has been developed to showcase event creators stories and origins.


Allowing customers to take control, Showpass is developing a self-serve technology feature called Exchanges. Event-goers will no longer have to wait on a reply from organizers to manually adjust their ticket dates, they can simply go into their account and choose new dates/times/events from that organizer that suits their schedule. As development wraps up, keep your eyes peeled for this new enhancement in the near future. If you would like to join the BETA program now for Exchanges, send product@showpass an email request.

Pivotal Alliances

Showpass is growing its network of third-party distribution partners and breaking industry norms by opening up its marketplace, unlike some companies in the ticketing industry who have faced backlash for adding barriers to entry and have been referred to as a monopoly [source]. “We are creating a space without singularity to provide our buyers with a true database to discover all events,” says Lucas McCarthy, Showpass CEO & Founder. New partner Curiocity Calgary has officially joined forces with Showpass to provide consumers with a fair and all-inclusive solution and other alliances are underway. Showpass is also announcing it has entered into agreements with over 45 new organizers representing more than 5 million annual tickets including Heritage Park, Ottawa Jazz Festival, The MURAL Festival, and Central Alberta Theatre.

Adaptive Rebrand

Complementing its previous brand voice, the company has reshaped its brand to emphasize attention on friendship and support.  Moving forward with a focused purpose, Showpass is “championing what is right”.

An adjusted brand colour palette and imagery completes the new shift.

Showpass is marking a major shift in the event ticketing market and has no plans to lessen its strides over the coming months. “The Evolution of Experiences” movement is here to finally put you first.

About Showpass

Showpass is the worlds first customer-centric ticketing and discovery engine for events, activities, and things to do. Established in Calgary, Canada, Showpass is empowering event scaling technology, ticketing, distributed commerce and the mixed delivery (live, virtual and streamed) of experiences for tens of thousands of event hosts. Gain more reach with Showpass’ access to global distribution and discovery channels including Facebook's native ticketing, Google Things To Do, and a proprietary publishers network. By combining a passion for technology with a love for live events, the company delivers a ticketing solution that event organizers can be proud to work with. Showpass is proud to have served millions of customers every year.  To find out more, visit