DO IT FOR THE CULTURE

Conference and Festival 

Do It For The Culture showcases some of the best artists in the country and brings some of the most important music industry professionals in the game to interior BC! Do It For The Culture is a movement that is amplifies the voices of underrepresented artists and professionals, with a specific focus on those who make music of black origin.

Wether you're an artist looking to advance their career, or a music fan who loves to discover new acts and have a great time doing it, you don't want to miss this!

FESTIVAL

The Festival includes 3 nights of programming with over 15 artists, including some of Canada's most exciting emerging stars as well as the hottest upcoming talent BC has to offer from an array of genres including hip-hop, R&B, Afrobeat, house and more. All shows will take place at Kelowna's premiere live music venue The Revelry. 

Full Weekend and Single Day Tickets Now Available!

THURSDAY, SEPT 4: featuring Dacey, 538 St, Kayo, Chlo, Ice Tha One 

• THURSDAY ONLY TICKETS

FRIDAY, SEPT 5: featuring City Fidelia, Teon Gibbs, ZADA, Beaugé, Maya Jade

• FRIDAY ONLY TICKETS

SATURDAY, SEPT 6: featuring DijahSB, TOBi, KÖL, Tokyogelic, Bijaan

• SATURDAY ONLY TICKETS

CONFERENCE

The conference portion of the event is aimed at supporting artists by providing curated panels with some of the industry's top executives from across Canada and the US. Attendees will be able to get insight on some of the most current issues and challenges for artists, and hear advice on how to take their careers to the next level.

Conference passes are available as a part of the all-access weekend pass, or separately on their own. Panels take place at Kelowna's premiere live music venue The Revelry. 

Full Panel details and speaker biographies available at our website

FRIDAY, SEPT 5: Speakers will include

• Mauricio Ruiz, The Managers Playbook
• Erin Lowers, TikTok
• Victor Bibby, SiriusXM
• Mandisa Henry, Raedio
• Danica Bansie, Pirate Sound
• Yvette Metoyer, Sounds in Color
• Timur Inceoglu, MODO Live
• Bee Ramesh, Birthday Cake
• Angeline Tetteh-Wayoe, CBC Music
• Lisa La Rocca, Sonic Unyon
• Kathleen Ried, Feldman Agency

CONFERENCE ONLY TICKETS