The IronSight Seed To Exit Story

From startup to successful acquisition - how it really happens.

Building a company is one thing. Scaling it to industry impact and navigating a global exit is another. In this candid conversation, Shawn Martens, Co-Founder and President of IronSight, and early investor Scott Saxberg pull back the curtain on the journey from idea to acquisition.

IronSight began with a simple but powerful vision: connect the supply and demand of industrial field services in one seamless platform. In just a few short years, it grew into an essential operations hub for more than 650 companies, streamlining real-time logistics, digitizing workflows, and completing over one million jobs - before being acquired by Kabal, a global leader in energy logistics software.

Hear how Shawn turned 15+ years of field experience into a fast-scaling tech solution, what it took to reduce operational costs by up to 15% for major producers like CNRL and Imperial Oil, and how strategic investors like Scott helped chart a path to a successful exit.

This session offers rare, unfiltered insight into:

• Building and Scaling: How to identify pain points, validate product-market fit, and execute rapid growth in a complex industry.

• Investor Dynamics: The value of early backing and mentorship in driving scale and shaping exit strategy.

• Exiting on Your Terms: Lessons from negotiating a global acquisition while keeping team culture and growth momentum intact.

Date: November 12, 2025.

Location: Roynat Capital, 1700, 225 6 Avenue SW

Time: 7:00 AM - 9:00 AM 

Breakfast will be provided to attendees.