Maker Series: Building Your Brand

We may be a little biased here, but we are huge fans of Jack and James at Skeleton Crew. So it is of little surprise that when SC reached out to offer a workshop here at SOARE, we couldn’t say “Yes!” fast enough.

Businesses often struggle with their brand, because unlike its other functions - operations, logistics, product, accounting - it is difficult to quantify.

For Skeleton Crew, they believe the key to a strong brand is about having the confidence to make clear decisions - to separate the subjective from the objective, but harness both to your advantage. This session - part talk, part interactive workshop - explores the tools and techniques they use to help brands make better creative decisions. 

During this workshop, you can expect:

• What makes a communicative and easy to understand brand?

• How to convey your key messaging in a digestible way?

• How to integrate space and room to re-brand if / when necessary?

Come join us and SC to learn about the fundamentals of building the look, feel, and messaging behind your business.