Featuring Donald Osborne, Bryan Nesbitt, and Wilhelm Schmid

The deep emotional connection a compelling brand makes and maintains with its clientele can seem an almost mysterious alchemy. Design, technology, heritage, utility, desirability and value must be carefully balanced in order to attract and retain existing loyal customers, while bringing in new clients who can appreciate the unique qualities into your brand family takes strategic thought, planning and execution.

Bryan Nesbitt of General Motors and Wilhelm Schmid of A Lange & Söhne explore how their companies navigate this challenge and succeed in fostering that relationship with Donald Osborne- it is bound to be a stimulating conversation!

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