Seminar: Form & Function - Designing for Purpose, on the Road & Wrist

Please note that all seminar times and participants are subject to change.

How does the intended role of a complex mechanical object determine its appearance?  What stimulates and might frustrate design when matters of practicality intrude? How do designers and engineers partner to make great wristwatches and timeless automobiles that not only fulfill their function but also enchant the eye and quicken the pulse?

Anthonie de Haas, Director of Product Development, A. Lange & Söhne and Michael Simcoe, General Motors Senior VP, Global Design, retired, share with Donald Osborne the challenges and opportunities in creating memorable products for demanding and discerning audiences, whether that be a new automobile or an important new watch.

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