July 6, 2020

Industry Heavyweights Partner On Innovative Solution To Bring Back 2020 Summer Music Festivals

Diesel Bird Group Announces First Hotel Balcony Music Festival August 7 In Calgary, AB

TORONTO, July 6, 2020 - With all major live music festivals across North America cancelled or postponed this summer DieselBird Group, in partnership with Showpass,SteelHeadMusic, 604 Records and Craig Senyk Initiatives, is proud to announce the Diesel Bird Hotel Music Festival,in support of the UnisonBenevolent Fund.


Hosted by DieselBird co-creator, Dan Davidson, the ground-breaking and historic summer festival set for August 7 at The Ramada Plaza Downtown in Calgary, AB will showcase some of Canada’s hottest country acts including; emerging head-turner KristinCarter, NBC Songland finalist Shawn Austin, two-time CCMA Award nominee JoJoMason, award-winner Andrew Hyatt, singer-songwriter Kelly Prescott, formerState of Shock rocker Kadooh, and multiple JUNO and CCMA Award winner ClaytonBellamy (The Road Hammers).


“We’re really excited to get our artists back in front of fans sharing their talent again, ina safe environment. Not having the opportunity to perform live since March has been difficult for both the artists and the fans. Not only are we proud to be able to showcase our family of artists and bring people together again, but we are honoured to support such an incredible cause.” - SteelHead Management


The Diesel BirdHotel Music Festival will showcase the “Staycation” venue model, developed by event and ticketing platform, Showpass. This concert will be the ultimate VIPsummer festival experience, resembling a concert viewed from a private boxsuite. By design, the hotel layout provides a safe social distancing environment with individual bathrooms, room service capabilities, contactless check in and check out, and a room to stay the night in, alleviating drinking and driving concerns and complying with all COVID-19 health and safety guidelines. The entertainment and hospitality industry have been two of the most impacted industries due to the pandemic, with the majority of major music festivals being cancelled and hotel vacancy rates on the rise. The “Staycation”concert model will assist in bringing both industries back to life.


“After seeing the success and response to the Hotels Live concert series, we started thinking of ways that we could take this concept one step further. We’ve now expanded our network of hotel partners, artists, and have begun working with amazing festivals partners like Diesel Bird to revive and support live music throughout Canada and the U.S ” said Lucas McCarthy, Showpass CEO.


For more information visit: Dieselbirdfest.com


Tickets will be available through Showpass beginning Thursday July 9th at 10 AM MST at https://www.showpass.com/diesel-bird-hotel-music-festival-2/


The Diesel Bird Group was born from an attitude and inspired by a mindset. Their mantra is to be a leader in the music industry by turning one of a kind ideas into unique experiences and events.It's this style of thinking that motivated the Diesel Bird team to look for opportunities to be a leader in the music industry during the COVID-19 crisis.Diesel Bird became known to the Canadian music scene when they were the FIRST to announce a digital live music festival with a staggering lineup of today's top Canadian talent. The Diesel Bird Digital Festival featured platinum selling artists including Dallas Smith, Brett Kissel, Josh Ramsay (Marianas Trench),Shawn Hook, Adam Gontier (Saint Asonia), Teri Clark, Tenille Townes, and so many more.



Established in 2014 in Calgary, Showpass is a global leader in event scaling technology, focused on primary ticketing, distributed commerce, and the mixed delivery (live, virtual,and streamed) of experiences for tens of thousands of event hosts. Showpass is focused on providing best-in-class distribution channels including Facebook's native ticketing, cutting-edge experience delivery technology, and industry-leading client support. Showpass is proud to serve millions of customers every year. To find out more, visit Showpass.com.



Unison Benevolent Fund is a non-profit, registered charity that provides counselling and emergency relief services to the Canadian music community. We are here to help professional music makers in times of hardship,illness or economic difficulties. Unison Benevolent Fund is an assistance program – created and administered for the music community, by the music community – designed to provide discreet relief to music industry professionals in times of crisis through financial assistance and counselling and health solutions. To find out more, visit Unisonfund.ca


DieselBird Hotel Music Festival media inquiries, please contact:

Dan Davidson, Diesel Bird Group



Showpass media inquiries, please contact:

Joel Jelinski, Showpass



SteelHead Music/604 Records Artists & Unison Benevolent Fund media inquiries, please contact:

Charlotte Thompson, Red Umbrella P.R.


Shelby Burnell, Red Umbrella P.R.





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