Made in Alberta Conference and Awards Celebration

Made in Alberta Conference and Awards Celebration

Take your Alberta brand further.

Grow your Alberta business with insights shared by other local entrepreneurs. Specifically for Alberta makers and producers interested in growing their business, the Made in Alberta conference brings together producers, marketers and retailers from across the province. Learn how to better understand your clients, scale your business and share your local story. Learn local, grow local, think global.

What to expect:

• Learn from marketing experts how to grow your brand through sharing your Alberta story.
• Hear from a local "overnight success" how they scaled their business from a home-made product to being carried by retailers nationally while maintaining quality.
• Meet the buyers at our major retailer panel to find out how to get your product on the shelves.
• Find out how small businesses can use major marketing techniques like customer personas and journey mapping to grow sales.
• Understand how to be strategic in entering, and winning, awards — plus get advance information and early-bird pricing on next year's Made in Alberta Awards entries.
• Following the Conference, join us for a toast to the winners of the first Made in Alberta Awards. 

Cost

Conference and Awards Celebration - $199

Conference Only - $149

Awards Celebration Only - $99

Agenda*

12:00 pm: Registration and Lunch

12:50 pm: Opening remarks

1:00 - 1:40 pm: Effective tools for small producers to create customer journey maps and personas
Megan Sirockman, Strategist at Critical Mass and Kelsey Chudiak, Strategist at Critical Mass

1:45 - 2:30 pm: Meet the Retailers: what you need to do to get on the shelves and in the malls
Brianne Larson, Specialty Leasing Manager, Southcentre; Lindsay Botha, Specialty Leasing Manager, Kingsway Mall; Adam Martin, General Manager, Community Natural Foods. Moderated by Sara Samson, Contributing Editor, Made in Alberta Awards

2:30 - 2:55 pm: Coffee Break & Networking

3:00 - 3:40 pm: Lessons from a local “overnight” success
Laura Incognito, founder, Little Tucker in conversation with Shelley Arnusch, Senior Editor Avenue Calgary magazine

3:40 – 4:20 pm: Local resources to grow your business and how to access them
Tom Bornhorst, VP Corporate Development, Applied Research and International, SAIT; Katie Findlay, TAP; Louisa Ferrel, co-founder, True Buch and True Incubator. Moderated by Jessica Barrett, writer

4:20 – 4:50 pm: How to win awards and why to bother trying
Anne Sellmer, Cochu Chocolaterie; David Farran, Eau Claire Distillery; Stephanie Kochorek, Daughter Creative. Moderated by Käthe Lemon, Editor-in-Chief, Avenue Calgary magazine 

4:50 - 5:00 pm: Closing remarks

5:00 - 6:00 pm: Reception and awards celebration (Welcome drink and hors d'oeuvres)

6:30 pm: Formal program

8:00 pm: Event ends

 *Subject to change.

Learn more about the Made in Alberta Awards

Visit MadeInAlbertaAwards.ca or follow us on Instagram, Twitter and Facebook.