IP Basics for Outdoor Businesses

 

10 Things You Should Know About Trademarks!

This two-hour, interactive workshop with our guest speaker Kalie McCrystal aims to empower growing outdoor businesses to build and protect their brand with confidence - from naming a company or product, to logos, taglines, collaborations, and online presence. Using real-world examples, this session will break down what trademarks are, why you should care about them, and how to avoid common (and expensive) mistakes. 

Learning Objectives: 

• Understand what a trademark is and how registration works
• Identify common pitfalls for new and growing businesses
• Learn how to think strategically about brand names and logos
• Understand the key considerations for global trademark protection
• Identify practical next steps to protect your brand as it grows

As always, your ticket comes with snacks and beverages! 

 

About our Guest: 

Kalie is a lawyer based in Squamish, British Columbia.  She specializes in international commercial disputes and intellectual property, and frequently advises businesses (including outdoor brands!) on trademark issues and strategies. Kalie also teaches Social Media Law and Outdoor Adventure Law at Capilano University and dedicates her summers to competing as a trail runner in the Skyrunner World Series.