Do It For The Culture showcases some of the best artists in the country and brings some of the most important music industry professionals in the game to interior BC! Do It For The Culture is a movement that is amplifies the voices of underrepresented artists and professionals, with a specific focus on those who make music of black origin.

The conference features some of the top industry tastemakers and gamechangers from across North America, sharing their insights on how to make it as an artist in today's market. From panels on how to land sync placements and festival bookings to a keynote interview with someone who has been getting insights from the biggest names in the game, if you're looking to develop your career in the music industry you don't want to miss this! 

 

CONFERENCE

FRIDAY SEPT 5th @ The Revelry

 

GET IN SYNC - 11:00AM

Hear from some of the top music supervisors in the field how to pitch your music for film, TV, ads and games. Learn how to figure out who works on what, how to share your music, how payments and royalties work, and what makes great a track great for sync.

• Mandisa Henry, Raedio (Los Angeles)
• Yvette Metoyer, Sounds In Color (Los Angeles)
• Danica Bansie, Pirate Sound (Toronto)

 

GET BOOKED - 12:30PM

Hear from agents, promoters and festival buyers what they're looking for when  booking talent! Get tips on how to pitch your project, how to develop your act locally, and how to get the attention of fans and buyers in new markets. 

• Timur Inceloglu, Modo Live (Calgary)
• Kathleen Reid, Feldman (Toronto)
• Lisa La Rocca, Sonic Unyon (Hamilton)

 

GET HEARD - 2:30PM

With so much music being released every week, how can an artist and their story stand out and get heard? Hear from tastemakers in the media and behind the scenes on what can make an artist stand out from the crowd, how to engage audiences, and release strategies that actually work. 

• Angeline Tetteh-Wayoe, CBC Music (Toronto)
• Erin Lowers, TikTok (Toronto)
• Victor Bibby, Sirius XM (Toronto)

 

KEYNOTE presented by Music BC 4:00PM

Through his viral hit podcast "The Manager's Playbook", Mauricio Ruiz has interviewed some of the biggest players in the music industry. So what has he learned about what it takes to succeed? With Bee Ramesh in the interviewer's chair, hear insights and tips on what it takes for an artist to build a sustainable and thriving career in music. 

• Mauricio Ruiz, interviewed by Bee Ramesh