Digital Marketing for Global Growth: A Workshop for Exporters

 

Digital Marketing for Global Growth: A Workshop for Exporters

Three hours. Zero fluff. Real tactics you can put to work the same day.

If you’re eyeing the U.S. or other international markets—or simply want stronger growth in Calgary or your domestic market—digital marketing can be the lever that helps you find demand, show up where buyers are searching, and turn that attention into revenue. This free, hands-on workshop is built for busy teams who want clear direction, practical tools, and honest guidance—not hype.

What you’ll learn:

• Where the opportunity is: How exporters and locally focused businesses use digital to validate markets and reduce guesswork.
• What actually works: A plain-language tour of SEO, SEM, social, content, and email—when to use each, and what to skip.
• How to uncover demand: Free tools to size up international interest and identify your next customers.
• Keyword & competitor insights: Find what buyers are asking for, and spot the gaps your rivals are leaving open.
• Measuring what matters: The short list of metrics leaders use to steer budgets and prove ROI.
• Live website audits: Volunteer your site for an on-the-spot review and concrete improvement ideas for both your website and your digital marketing.

You’ll leave with a simple action plan, a set of trusted tools, and the confidence to take your next step—whether that’s entering a new market or leveling up at home.

Who should attend
Small to medium sized (SMB) owners, marketing managers, and entrepreneurs in Calgary and across Alberta who are exporting now, preparing to export, or want to get more from their digital investment in their local market.

Cost & Format
Free, 3-hour, interactive session hosted in partnership with Top Draw & Calgary Economic Development. Space is limited.

Presenter: Adriel Michaud, Director of Innovation, Top Draw Inc.
Adriel helps organizations turn digital channels into predictable growth. As Director of Innovation at Top Draw, he leads strategy across search, paid media, analytics, and marketing ops, with a clear, no-nonsense style that translates complex topics into practical steps leaders can act on. He’s worked with ambitious SMBs and exporters to validate markets, improve pipeline quality, and build measurement systems that tie activity to outcomes.