DO IT FOR THE CULTURE

Conference and Festival

Do It For The Culture is an event that showcases some of the best artists in the country and brings some of the most important music industry professionals in the game to interior BC! Do It For The Culture is a movement that is amplifies the voices of underrepresented artists and professionals, with a specific focus on those who make music of black origin.

FESTIVAL

The Festival includes 3 nights of programming with over 15 artists, including some of Canada's most exciting hip-hop and R&B stars as well as the hottest emerging talent BC has to offer. 

Weekend passes for all 3 nights are available now, and single night tickets (along with the next wave of artist announcements) will be available as of May 15th. 

Friday June 14th 6-11pm @ Red Bird Brewing feat Shad, TÖME, Mauvey, Jarrel the Young, Rebecca Sichon, Ntwali

FRIDAY ONLY TICKETS HERE

Saturday June 15th 5-10pm @ The Innovation Centre Rooftop feat Nonso Amadi, Terrell Morris, Snowchild Edge, Spitty, Chai Sully, Satoshi Yano

SATURDAY ONLY TICKETS HERE

Sunday June 16th 5-10pm @ The Innovation Centre Rooftop feat Jon Vinyl, Cameron James, Nikkaela, Lowkita, Petty

SUNDAY ONLY TICKETS HERE

CONFERENCE

The conference portion of the event is aimed at supporting artists primarily in the hip-hop and R&B genres, by providing curated panels with some of the industry's top executives from across Canada and the US. Attendees will be able to get insight on some of the most current issues and challenges for artists, and hear advice on how to take their careers to the next level.

Conference passes can currently be bought with a full weekend festival pass, and will be sold individually as of May 15th (availability depending).   

Saturday June 15th 12-5pm @ The Innovation Centre

12pm - Keynote Presentation and Interview w/SHAD

1:15pm - Marketing Strategies that Work

• Corey “CL” Llewellyn, Owner, Digiwaxx Media (USA)
• Jocelyn Calvillo, Director Digital Marketing Def Jam (USA)
• Sean Taylor, Co-Founder ContraBrand Agency (USA)

2:30pm - Building Your Profile and Your Team

• Akim Bryant, Director of Programming, Pandora (USA)
• Eddie Blackmon, VP A&R ONErpm (USA)
• Yaasiel “Success” Davis, VP A&R Atlantic Records (USA)

3:45 - Developing Internationally

• Del Ro, Festival Director A3C (USA)
• Henca Maduro, Founder New Skool Rules Festival (NL)
• Jordan Powley, Agent  The Feldman Agency (CAN)

Sunday June 16th 3-5pm @ The Innovation Centre

3:00 - Mental Health and Wellness for Artists

CONFERENCE ONLY TICKETS AVAILABLE HERE

Thank you to our Sponsors: