Design for Real Users: Build Actionable Personas

Once a beloved method, User Personas have been scrutinized for some time. Even though, product teams often don’t understand who they are creating or developing for. Creating User Personas is a complex task that takes time and research. This workshop builds on experience developing impactful personas and shows a methodology that helps to make them work for you and your team. This hands-on workshop will give you the tools to create them on your own afterward. Don’t miss this opportunity to gain a skill that is hard to get.

Take your user understanding to the next level! This interactive workshop equips you with the skills to create powerful user personas – essential tools for designing user-centric experiences and align stakeholders and teams in a way that creates more empathy for your users.

The workshop is led by Matthias Klenk, a experienced UX researcher and service designer.

Through hands-on exercises and industry best practices, you'll learn to:

• Gather user data and translate it into actionable insights.
• Develop realistic and relatable user personas.
• Leverage personas to inform design decisions and marketing strategies.

Leave with the confidence to:

• Design products and services that truly resonate with your target audience.
• Develop more effective research projects with a clear focus.
• Communicate user needs effectively across teams.

 Venue Sponsor: Northeastern University

Schedule:

5:30- 6 PM Welcome and settle in
6- 8 PM Workshop
8- end Networking