BLACK BARBIE: A DOCUMENTARY

 Through intimate access to a charismatic Mattel insider, Beulah Mae Mitchell, the documentary delves into the cross section of merchandise and representation as Black women strive to elevate their own voices and stories, refusing to be invisible.

BLACK BARBIE is a personal exploration that tells a richly archival, thought-provoking story that gives voice to the insights and experiences of Beulah Mae Mitchell, the aunt of the Los Angeles-based filmmaker, who spent 45 years working at Mattel. Upon Mattel’s 1980 release of Black Barbie, the film turns to the intergenerational impact the doll had. Discussing how the absence of black images in the “social mirror” left Black girls with little other than White subjects for self-reflection and self-projection. Beulah Mae Mitchell and other Black women in the film talk about their own, complex, varied experience of not seeing themselves represented, and how Black Barbie’s transformative arrival affected them personally.