BENYAMIN COHEN / The Einstein Effect

THE WORLD’S MOST RECOGNIZABLE FACE

BENYAMIN COHEN / The Einstein Effect: How the World’s Favourite Genius Got into Our Cars, Our Bathrooms, and Our Minds

A fascinating look into how Einstein’s genius and science continues to show up in so many facets of our everyday lives and his enduring legacy as an unlikely pop culture icon. In The Einstein Effect, Cohen embarks on a global quest to unearth Einstein’s ongoing relevance. Along the way, he meets scientists and celebrities, speaks to dozens with the last name Einstein, and even tracks down Einstein’s actual brain, stolen from his body during the autopsy. He shows us the myriad ways the Nobel Prize winner’s influence is still with us, giving an in-depth—and often hilarious—look at the world’s favorite genius like you’ve never seen him before.
BENYAMIN COHEN is the news director of The Forward, and has a bizarre side job as Einstein on social media, with 20 million followers. He is the author of My Jesus Year and lives in West Virginia.

Will also present at King David High School at 10:00am