Aspire 2025 @ Crankworx Whistler

Aspire returns to the Squamish Lil'Wat Cultural Centre with the support of SRAM, Grow Cycling Foundation, and Crankworx Whistler on August 9. You won’t want to miss it.

Taking stage during Crankworx Whistler’s 20th anniversary, a global celebration of mountain biking, Aspire is where connection meets action and inspiration sparks real change.

Who should attend?
This event is for anyone passionate about making the outdoors more inclusive, equitable, and community-driven.

We invite you to be in the room, whether you're:

• A brand leader looking to build meaningful partnerships

• An athlete striving to create space and representation in sport

• A non-profit or grassroots organizer working on the frontlines of inclusion

• A marketer or storyteller rethinking narratives in outdoor culture

• Or a community member who believes in the power of outdoor spaces to unite and uplift
  Aspire 2025 is for you.

This year’s theme, Building Authentic Partnerships with BIPOC Outdoor Organizations, dives into moving beyond transactional sponsorships to relationships rooted in respect, shared purpose, and community. The evening kicks off with a panel discussion featuring leaders from BIPOC outdoor organizations, followed by curated networking opportunities designed to spark collaboration, challenge the status quo, and inspire lasting change.

This isn’t just an event. It’s a movement.

With an atmosphere that’s intimate, powerful, and deeply energizing, Aspire 2025 puts the spotlight on BIPOC leaders in a dynamic panel designed to share tactical insights, powerful stories, and big ideas that will shift perspectives and open doors.

This year, Aspire evolves. So does the conversation.

We’re giving the stage to community voices and creating space for real dialogue. It’s an invitation for the industry to listen, learn, and be part of something that leaves a legacy.

This event isn’t just about showing up. It’s about showing support. All ticket proceeds go directly back to the community groups driving change. Thanks to our generous sponsors, there are some incredible prizes to be won from Scandinave Spa, Whistler Bike Park, POC, Crankbrothers, Velocio, Athletic Brewing and SRAM!

Be there to witness it.
Be part of the energy.
Be part of the change.

Aspire 2025 is where the community leads and the future follows.

Event Schedule

• 6:00 PM – Doors Open | Registration and beverages from Athletic Brewing

• 6:15 PM – First Nations Welcome Ceremony with the SLCC Cultural Ambassadors

• 6:30 PM – Panel Discussion: How to Build Authentic Partnerships with BIPOC Organizations, moderated by Eliot Jackson and featuring Sandy Ward, Annijke Wade, Ruandy Albisurez, and April Katz

• 7:00 PM – Panel Q&A

• 7:15 PM – Networking: Curated Connections with Purpose | Activations from Scandinave Spa and Whistler Bike Park, with light buffet bites from Fairmont Chateau Whistler

• 8:15 PM – Industry Insight with Debora De Napoli: Creating Safe Spaces in the Outdoor Industry, hosted by Alisha Zellner

• 8:30 PM – Industry Q&A

• 8:45 PM – Closing Remarks and Grand Prize Draws